![]() The logo was designed by design firm Chermayeff & Geismar, of which has also designed for NBC, PBS, Showtime, Univision, WGBH, & Screen Gems, among others. The logo was nicknamed the "Wigga Wigga" logo. On January 1, 1990, for the first time in 13 years, the stylized "V" symbol was retired in favor of a new logo.
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